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How False Reviews Can Hurt Your Business

Reviews are something that should be taken very seriously which every company (irrespective of size) should be particularly concerned about preemptively managing them. This is because they (positive reviews) are essentially important to upholding respectable standards and ensuring that a good business image is maintained. Significantly, reviews play a major role in a consumer’s purchasing decisions. On the other hand, negative reviews can badly affect … Continue reading How False Reviews Can Hurt Your Business

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Benefits of Email Marketing to your existing customers

TECHNOLOGY AND MARKETING STRATEGIES: BENEFITS of EMAIL MARKETING Technology has overall had an immense impact on the human psychology. By utilizing it, both individuals’ customers and businesses have gained. Strategy around how marketing campaigns are built and run has also experienced a revolution in the past decade or so, so much so that it might be fair to assume that reaching out to a prospective … Continue reading Benefits of Email Marketing to your existing customers

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Steps to a successful restaurant business

You open up a restaurant with a smile on your face, the service you offer is excellent, making customers happy and yourself as well. Every day you list your specials, prepare your tables, update your menus, ensure the kitchen is prepared, prepare the staff for the day, check your reservation book, listen to voicemails, check your email; you’re making sure everything is ready and you … Continue reading Steps to a successful restaurant business

Yelp Lawsuit

9th Circuit Court of Appeals Rules on Yelp Lawsuit

Avoid the rose-tinted Yelp Effect About 9 days ago, it was reported that the Ninth Circuit Court of Appeals ‘ruled’ that Yelp does not extort businesses. In fact, the case did not get fully heard, because the Court established that Yelp’s alleged practice of reducing ratings unless companies buy ad space is apparently a perfectly legal and allowable action for the company to take—if they … Continue reading 9th Circuit Court of Appeals Rules on Yelp Lawsuit

Managing reviews

Why You Should Manage Your Online Reviews!

Online reviews: why ALL small businesses need to manage them better There are a lot of things we now know about the online review business. For example, we know that around 88% of people read reviews and trust them as much as recommendations made by people they know, to decide on the quality of a business before they try them. 88% is a lot of … Continue reading Why You Should Manage Your Online Reviews!

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How to protect yourself against online bullying

we don’t protect your Online Reputation, we just enable your guest to do it for you! Here’s how one online review site is on your side! iTrueReview is the answer that businesses are looking for in the fight against online bullying and blackmail reviewing.   1. iTrueReview: We are LOCKED and loaded!    As the only point-of-sale online review system on the market, iTrueReview provides restaurants and other businesses with the … Continue reading How to protect yourself against online bullying

Guest Feedback

The Value of Continued Guest Feedback

The value of customer feedback If you have ever written a business plan for your own business, then you will likely have included a section on market research. This is the bit where you tell potential investors why your product or service will work for your customers, and therefore why it will make money. Once you’re up and running, you might think that you don’t … Continue reading The Value of Continued Guest Feedback

Concerned about reviews

Why your Business Needs to Be Concerned About Online Reviews

Why should my business be worried about negative Yelp reviews? There has been a lot of work done behind the scenes recently, looking at the effects of online reviews on businesses, as well as how they affect consumer choice. Most recently, social scientists have found that although consumers use online review sites to inform their choices of product and service, businesses are often less interested … Continue reading Why your Business Needs to Be Concerned About Online Reviews

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Reviewing the Online Review Sites. How do they stack up?

Reviewing the online review systems. The Winners are clear Amid the furor of reports of blackmail, outright revenge being taken on companies that dare to flout public opinion, and other issues that are seemingly unrelated to the act of writing an online review, a new review system brings solutions to what can be a major public relations battle for businesses. There are dozens of online … Continue reading Reviewing the Online Review Sites. How do they stack up?

Fraudulent reviews

The Impact of Fake Online Reviews

Fake online reviews: Do they really affect my business? No doubt about it, there’s a war on in the world of online reviews, and it isn’t just genuine customers who are losing out. The Internet is full of terrible stories of destroyed businesses and it seems that there’s a pattern emerging. Online reviews are a “small business” game A new study published by Boston University … Continue reading The Impact of Fake Online Reviews