Is your business this vulnerable to Online Reviews?

A fraudulent feast for Google and Yelp It might seem crazy, but if you take a quick look at the reviews garnered by Feast in New York City this month, you can see a rather strange use of Yelp and Google reviews. The review that started the trend was by a consumer called Katy Kasmai. She stated that she was ‘denied service on a Sunday … Continue reading Is your business this vulnerable to Online Reviews?

Fraudulent reviews

The Impact of Fake Online Reviews

Fake online reviews: Do they really affect my business? No doubt about it, there’s a war on in the world of online reviews, and it isn’t just genuine customers who are losing out. The Internet is full of terrible stories of destroyed businesses and it seems that there’s a pattern emerging. Online reviews are a “small business” game A new study published by Boston University … Continue reading The Impact of Fake Online Reviews

How does law deal with fraudulent reviews and what can you do?

TripAdvisor in possible legal action over fraudulent reviews An Italian business watchdog organisation that helps to protect competition is investigating TripAdvisor over allegations that the review website is failing to ensure the veracity of its reviews. Numerous companies and consumers have contacted the competition authority to complain about unfair and misleading reviews on the American-based site that damage their businesses. Naturally, TripAdvisor claims that it … Continue reading How does law deal with fraudulent reviews and what can you do?

Yelp reviews causing issues for Australia? There may be a solution.

How to deal with Yelp’s fake online reviews The Australian government has now decided that Yelp’s long-standing fake online reviews problem has gone on for too long. Their solution is to send in the Australian Competition and Consumer Commission (ACCC), which has limited legal powers to prosecute reviews that are found to be deliberately defamatory or libellous. However, the ACCC has the same problem that … Continue reading Yelp reviews causing issues for Australia? There may be a solution.

Protect Your Business from False Online Reviews

Protect yourself from Yelp and Google reviews: Enable your customers to speak for your business Publicity is a funny little game. That crazy guy who said ‘no publicity is bad publicity’ didn’t have Yelp and Google reviews to contend with, and at the end of the day, restaurateurs and other businesses that rely on customer word of mouth simply can’t afford to have fake, negative … Continue reading Protect Your Business from False Online Reviews

The Pros and Cons to Online Review Systems

Cost efficient online review system … with a huge difference   As a business owner, you’re probably aware of the pros and cons of online review systems. Behemoth sites like Yelp, Google, and TripAdvisor have built their business plans based on the good points, but there are a number of cons for using these sites that the media are unearthing on a daily basis. Benefits … Continue reading The Pros and Cons to Online Review Systems