A simple task goes a long way. It might seem like a big task sometimes: when your business is full of people, your staff is missing a couple of members, those peak periods of business when no-one has enough time to even grab a drink for themselves, never mind a break. But if you keep on taking the iTrueReview tablet over to your guests, … Continue reading iTrueReview Business intelligence at your fingertips
Avoid the rose-tinted Yelp Effect About 9 days ago, it was reported that the Ninth Circuit Court of Appeals ‘ruled’ that Yelp does not extort businesses. In fact, the case did not get fully heard, because the Court established that Yelp’s alleged practice of reducing ratings unless companies buy ad space is apparently a perfectly legal and allowable action for the company to take—if they … Continue reading 9th Circuit Court of Appeals Rules on Yelp Lawsuit
Instant feedback – and how to utilize it It’s great that iTrueReview gives business owners immediate feedback, but like anything else, it’s not what you have, it’s what you do with it that counts. Criticism comes in three categories: urgent, non-urgent, and unfair. Enhancing the GUEST EXPERIENCE If there’s a problem in the kitchen or one of your servers is just not having a good … Continue reading How to enhance your business from within your business
Online reviews: why ALL small businesses need to manage them better There are a lot of things we now know about the online review business. For example, we know that around 88% of people read reviews and trust them as much as recommendations made by people they know, to decide on the quality of a business before they try them. 88% is a lot of … Continue reading Why You Should Manage Your Online Reviews!
we don’t protect your Online Reputation, we just enable your guest to do it for you! Here’s how one online review site is on your side! iTrueReview is the answer that businesses are looking for in the fight against online bullying and blackmail reviewing. 1. iTrueReview: We are LOCKED and loaded! As the only point-of-sale online review system on the market, iTrueReview provides restaurants and other businesses with the … Continue reading How to protect yourself against online bullying
The value of customer feedback If you have ever written a business plan for your own business, then you will likely have included a section on market research. This is the bit where you tell potential investors why your product or service will work for your customers, and therefore why it will make money. Once you’re up and running, you might think that you don’t … Continue reading The Value of Continued Guest Feedback
Why should my business be worried about negative Yelp reviews? There has been a lot of work done behind the scenes recently, looking at the effects of online reviews on businesses, as well as how they affect consumer choice. Most recently, social scientists have found that although consumers use online review sites to inform their choices of product and service, businesses are often less interested … Continue reading Why your Business Needs to Be Concerned About Online Reviews
Reviewing the online review systems. The Winners are clear Amid the furor of reports of blackmail, outright revenge being taken on companies that dare to flout public opinion, and other issues that are seemingly unrelated to the act of writing an online review, a new review system brings solutions to what can be a major public relations battle for businesses. There are dozens of online … Continue reading Reviewing the Online Review Sites. How do they stack up?
A fraudulent feast for Google and Yelp It might seem crazy, but if you take a quick look at the reviews garnered by Feast in New York City this month, you can see a rather strange use of Yelp and Google reviews. The review that started the trend was by a consumer called Katy Kasmai. She stated that she was ‘denied service on a Sunday … Continue reading Is your business this vulnerable to Online Reviews?
Fake online reviews: Do they really affect my business? No doubt about it, there’s a war on in the world of online reviews, and it isn’t just genuine customers who are losing out. The Internet is full of terrible stories of destroyed businesses and it seems that there’s a pattern emerging. Online reviews are a “small business” game A new study published by Boston University … Continue reading The Impact of Fake Online Reviews
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